Privacy Policy

Last updated: June 5, 2025

This Privacy Policy describes how ShopDifferent ("we," "us," or "our") collects, uses, and discloses your personal information when you visit our website at www.shopdifferent.com (the "Site") or use our AI-powered shopping assistant services (collectively, the "Services").

1. Information We Collect

1.1 Personal Information

We may collect the following types of personal information:

• Contact Information: Email address, name, and other contact details you provide when signing up for our newsletter or creating an account.
• Account Information: Username, password, and account preferences.
• Shopping Preferences: Information about your shopping habits, preferences, and interests that you provide or that we collect through your use of our Services.
• Transaction Information: Records of products you view, click on, or purchase through our Services.

1.2 Automatically Collected Information

When you visit our Site or use our Services, we automatically collect certain information, including:

• Usage Data: Information about how you interact with our Site and Services, such as the pages you visit, the time spent on those pages, and the links you click.
• Device Information: Information about the device you use to access our Site, including device type, operating system, browser type, and screen resolution.
• Location Information: General location information derived from your IP address.
• Cookies and Similar Technologies: We use cookies and similar tracking technologies to collect information about your browsing activities. For more information, see our Cookie Policy section below.

2. How We Use Your Information

We use the information we collect for various purposes, including:

• Providing, maintaining, and improving our Services
• Personalizing your experience and delivering content and product recommendations relevant to your interests
• Processing transactions and sending related information, including confirmations and receipts
• Sending you technical notices, updates, security alerts, and administrative messages
• Responding to your comments, questions, and requests
• Communicating with you about products, services, offers, promotions, and events
• Monitoring and analyzing trends, usage, and activities in connection with our Services
• Detecting, investigating, and preventing fraudulent transactions and other illegal activities
• Complying with legal obligations

3. How We Share Your Information

We may share your personal information in the following circumstances:

• With Service Providers: We share information with third-party vendors, consultants, and other service providers who perform services on our behalf.
• With Affiliate Partners: We may share information with our affiliate partners to facilitate transactions and provide you with relevant offers.
• For Legal Reasons: We may disclose information if we believe it is necessary to comply with applicable laws, regulations, legal processes, or governmental requests.
• With Your Consent: We may share information with your consent or at your direction.

4. Cookie Policy

Our Site uses cookies and similar tracking technologies to collect information about your browsing activities. Cookies are small data files stored on your device that help us improve our Services and your experience, see which areas and features of our Services are popular, and count visits.

4.1 Types of Cookies We Use

• Essential Cookies: These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms.
• Analytics Cookies: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.
• Functionality Cookies: These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages.
• Targeting Cookies: These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites.

4.2 Managing Cookies

Most web browsers allow you to manage your cookie preferences. You can set your browser to refuse cookies, or to alert you when cookies are being sent. The Help portion of the toolbar on most browsers will tell you how to prevent your computer from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether.

5. Data Security

We implement appropriate technical and organizational measures to protect the security of your personal information. However, please note that no method of transmission over the Internet or method of electronic storage is 100% secure.

6. Your Rights

Depending on your location, you may have certain rights regarding your personal information, such as:

• The right to access the personal information we hold about you
• The right to request correction or deletion of your personal information
• The right to restrict or object to our processing of your personal information
• The right to data portability
• The right to withdraw consent at any time, where we rely on consent to process your personal information

To exercise these rights, please contact us using the information provided in the "Contact Us" section below.

7. Children's Privacy

Our Services are not intended for children under the age of 13, and we do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you by email or by posting a notice on our Site prior to the change becoming effective.

9. Contact Us

If you have any questions about this Privacy Policy, please contact us at:

ShopDifferent
Email: privacy@shopdifferent.com
San Francisco, CA 94105

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